Hugh is president and co-founder of the Smallholder Farmers Alliance (SFA), a non-profit social business working to feed and reforest Haiti using a new agroforestry model in which smallholders plant trees to earn credits that they exchange for seed, tools, training and other agricultural services. Hugh has led the SFA’s transition to growing regenerative cotton, which has resulted in one of the world’s first verified regenerative cotton harvests in 2023. In his role as Co-Founder and Partner with Smallholder Data Services he is engaged in research and consulting efforts focused on how big data and technology innovations are enabling a revolution in both sustainable supply chains and regenerative agriculture. Hugh is also founder and president of the Impact Farming Foundation, which is using a social business approach to transform smallholder farmers into a global force to combat climate change, improve food security and empower women. Hugh’s early career in environmental protection, humanitarian service and international development involved serving as senior consultant to the United Nations Environment Programme (UNEP), United Nations Office for Project Services (UNOPS) and other United Nations agencies and various international NGOs. He also worked closely with a number of public figures including Mikhail Gorbachev, HRH Prince Philip and His Holiness the Dalai Lama. Hugh is the author of The Haiti Experiment, and writes and lectures extensively on regenerative agriculture and smallholder farming.

Tim is a designer and executive. As COO of Terra Genesis he works with food and beverage, fashion and apparel, and cosmetics and home goods brands, farmers across the planet, academics, and government to test and implement methods for advancing regeneration. As Co-Founder and Partner with Smallholder Data Services he works to advance data sovereignty for farmers, true-cost accounting in our materials systems, and develop a more cohesive thesis for an agricultural data economy. As Founding Board Member of Collaborative Earth he is supporting the organizations efforts to democratize science by uniting world-class researchers, frontline community members, pioneering technologists, and business leaders to address core knowledge and technology limitations to successful on-the-ground ecological regeneration. As Founding Board Member of The Regenerative Apiculture Working Group he is supporting a group of industry leaders to transform the US beekeeping and honey industry to be in alignment with the health of the pollination ecologies from which the honey is sourced.

Charles has dedicated his 20-year career to building concepts into companies that solve large problems. He has redirected those efforts over the last two years to the sustainability industry, particularly focused on how to translate sustainability best practices into financial success across stakeholders in order to grow the industry. Charles brings his strategy, operations, and finance expertise to this from his experience as a multi-time founder, investor, and advisor. Charles’s prior work focused primarily on the technology and healthcare spaces in the US and China. Most recently, he served as COO of The Data Economics Company (“DECO”), a venture studio with regenerative agriculture, climate asset, edtech, and games spaces portfolio companies. Currently, Charles is also a Venture Partner at Elite Capital Advisors (US-China healthcare venture capital firm), a board director at Popularium (Web3 games), and a corporate advisor to Motif Neurotech (neuromodulation for treatment-resistant depression). Earlier in his career, Charles served as CEO & co-founder of Arcis Health (Covid-19 pandemic telehealth), President of DQ China Holdings (early-stage, multi-sector investing), President & co-founder of ABD3 (location-based social networking), and VP, Operations & CFO at Entertainment Media Works (contextual e-commerce). Charles has a BA from Columbia University.

Mac has worked with small businesses and non-profits focused on sustainability and social responsibility for over 30 years. He provides general consulting support for early stage businesses and has served as fractional CFO for many of them. He has served as interim CEO for well-known socially responsible businesses including Northeast Cooperatives (the original regional natural products wholesale grocer), clothing manufacturer Eileen Fisher, and the Greyston Bakery in Yonkers, renowned nationally as a model for hiring and employment in disenfranchised communities. Mac was also the co-founder (with Gary Hirshberg of Stonyfield Farm) and CEO of O’Naturals, the first organic and natural quick service restaurant chain in the country. He's held roles at L. L. Bean and the Museum of Modern Art in New York, holds an MBA from Harvard University, and lives in Maine with his wife, where they delight in their four daughters and nine grandchildren.